Recently, we were invited to speak at a UX conference in Singapore. The topic was ‘Is design thinking a magic wand for product success’. At first, I was a bit wary to accept the invitation for two reasons - one, a packed work schedule, two; design thinking seems such a beaten topic (at least in Singapore circuits, everyone seems to be an expert in design thinking). I was concerned what new could I offer to the audience that would add value to their current knowledge.Read More
the systematic investigation to establish facts and reach new conclusions.
All organizations invariably conduct some type of research to validate assumptions and establish a basis for future actions. Typically, research activities are seen as the marketing department’s domain - which hires research agencies to help find answers. Larger companies might have research specialists or even research departments, yet agency help is sought from time to time. In the majority of cases, people from organizations don’t talk directly to their customers.Read More